Uses of qualitative research

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 Main Uses of Qualitative Research



1. Understanding User Experience (UX)

  • Use: Explore how users interact with a product or service.

  • Example: A tech company conducts in-depth interviews to find out why users abandon an app after installation. Insights reveal that the onboarding process feels confusing, leading to redesigns.

2. Developing New Theories or Concepts

  • Use: Generate theories based on human behavior or social processes.

  • Example: A sociologist observes interactions in a community to develop a theory on how trust is built among neighbors in high-crime areas.



3. Evaluating Programs or Interventions

  • Use: Assess the impact and reception of social or educational programs.

  • Example: A school uses focus groups with students and teachers to evaluate the success of a new anti-bullying campaign.

4. Exploring Cultural or Social Norms

  • Use: Understand cultural practices, values, and traditions.

  • Example: An anthropologist uses participant observation in a rural village to study local wedding customs and their social significance.

5. Exploring Mental Health and Emotions

  • Use: Understand personal experiences with mental health.

  • Example: A psychologist interviews individuals with anxiety to explore how their condition affects daily life and relationships.




 Why Is Qualitative Research Important?

  • Provides context to numbers from quantitative data.

  • Reveals deeper truths that are hard to capture in surveys.

  • Inspires empathy and human-centered design.

  • Guides decision-making in businesses, policies, and education.



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