Explanatory Characteristics of Qualitative Research
Understanding the core characteristics of qualitative research helps explain why and how it is used. Here are the key traits, each with a simple explanation:
1. Natural Setting
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Explanation: Qualitative research often takes place in real-world environments where people live, work, or interact.
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Why it matters: This allows researchers to observe authentic behavior and gain insights in context, rather than in artificial or controlled settings.
2. Participant-Centered
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Explanation: The focus is on the participants’ own words, experiences, and perspectives.
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Why it matters: Researchers aim to understand the meaning that people assign to their own lives, rather than imposing outside interpretations.
3. Descriptive and Detailed
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Explanation: Findings are presented with rich, narrative descriptions rather than numbers.
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Why it matters: This depth of detail reveals emotions, motivations, social interactions, and complexities that quantitative data cannot show.
4. Flexible and Evolving Design
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Explanation: Research plans can adapt as new findings emerge.
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Why it matters: Allows for exploration of unexpected ideas or directions that may arise during the study.
5. Holistic Perspective
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Explanation: Looks at the "whole picture" rather than isolating specific variables.
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Why it matters: Understanding people and behaviors in their full social, cultural, and historical context leads to more meaningful insights.
6. Inductive Reasoning
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Explanation: Researchers build theories or patterns from the ground up, based on data (instead of starting with a hypothesis).
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Why it matters: This bottom-up approach helps uncover new themes and concepts that may not have been previously considered.
7. Subjective Interpretation
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Explanation: The researcher plays an active role in interpreting data, often drawing meaning from patterns, themes, and emotions.
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Why it matters: Human interpretation is central—this isn't about statistical objectivity, but about insight and understanding.
8. Small, Purposeful Samples
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Explanation: Participants are selected based on their relevance to the research topic—not randomly.
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Why it matters: The goal is depth, not generalization—to learn from those with direct experience.
9. Emphasis on Process
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Explanation: Focuses on how and why things happen, not just the outcomes.
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Why it matters: This is especially useful when studying behavior, change, or decision-making over time.
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